Updated: Jul 9, 2019
What it takes to stand out from the crowd and make a good first impression
So you have a wicked business idea you’re dying to put out there. You have your product or service in place and somewhat ready to go, you started posting on social media, maybe you even have a website. Maybe you’ve been around for a while now getting new clients here and there and starting to gain some traction.
That’s when you realize it.
You’ve been so busy trying to get clients and get paid, that you overlooked your BRAND.
Or... You quickly created your own brand using some font you picked out on Microsoft Word and called it a day.
Either way, you’re starting to realize that you need a more professional look and that you want to be well-recognized. You want people to think of you when they’re considering buying a certain product or service that you happen to offer.
Because if they’re not thinking of you... You can bet they’re thinking about your competition.
Your logo and overall brand will do this for you if executed effectively. They will become the visual representation of who you and your business are. They will ensure that everything you present to your client is cohesive and on point.
Whether it’s your website, social media pages, blog, invoices... Or if we’re talking print you have your business cards, letters, banners, posters...
The list goes on.
Every chance you get to put your brand in front of your ideal audience is another chance to make a great first impression and start creating top of mind awareness.
When it comes to creating that logo and brand, you have to make sure it’s purposefully put together, unique, and eye-catching.
Not something made on Paint.
If you’re looking to elevate your business and promote yourself more confidently, stop procrastinating! It’s high time you put yourself first and start investing in your brand.
After all, you need to invest in order to start seeing some returns!
If you'd like some more helpful tips and guidance, follow me on Instagram for all things brand related.