THE DESIGN EXPERIENCE
The exact course you need to position yourself as the expert brand designer so that you can land more clients, enhance the client experience, minimize revisions, deliver stronger designs backed by strategy, and increase your prices.
LET ME GUESS...
You own a brand design business
You want to increase your conversion rate up to 80%+ because spending all this time on calls to just get told that "I found someone else" is not cutting it
You are tired of clients not valuing your expertise as a designer and continuing to ask for revisions that are unnecessary
You recognize the importance of having designs that strategically work for your client
You are ready to take your design business to the next level and start making consistent $5k months and more!
I'VE BEEN THERE BEFORE
I once had a client tell me that they weren't happy with the logo concept I sent over. When I asked why, they said "I'm not sure".
How was I supposed to read their mind? How was I supposed to improve on the design without any constructive and useful feedback?
Needless to say, there was a lot of back and forth with both emails and concepts that time around...
Want to hear another story?
I once had a prospective client whom I had sent a proposal to that they never signed up for. A couple of months later they came back ready to sign! Great, right? WRONG.
Since sending out that proposal, I had more than doubled my rates! Now I had to have an awkward conversation about money...
With time and experience, something changed for me.
I took all of my knowledge and past experiences and built strong templates and processes that would help me avoid these situations and set me up for success.
NOW I WANT TO SHARE THAT WITH YOU
Inside The Design Experience course you will learn how to:
Position your offers so that you get a big, fat, YES
On-board clients and set expectations from the get-go
Collect the right information so that your designs are backed by strategy
Present concepts so that your clients fall in love with and believe in the power of your designs (aka: minimize the number of revisions)
Ask the right questions in order to get useful feedback
Create guidelines that will ensure your clients implement their new brand properly
Off-board clients efficiently and get that testimonial you worked so hard for
YOU ARE READY TO...
position yourself as an expert and confidently land dream clients who will trust you and rely on your guidance
have a solid design process that saves you time and elevates the transformation you provide to your clients
stop wasting time with various strategies and not seeing the results you want
add more value, a better experience, and installment to reflect that
take your design business to the next level and start making consistent $5k months and more!
THE DESIGN EXPERIENCE
MODULE 0: INTRODUCTION
Sharing some quick tips and tricks to set you off on the right track and make sure you get the most out of this course.
MODULE 1: PROPOSAL
What better way to land clients than to start your interactions with a professional prospecting system that outlines the exact reasons why you’re the ideal candidate to rebrand their business and create a powerful brand that reflects their business’ goals and speaks to their ideal audience.
This module goes above and beyond the mini-course and walks you through everything you need to land your next dream client.
BONUS: The unbranded proposal template
MODULE 2: ON-BOARDING
Starting off the process is crucial. From re-iterating the process, setting expectations, and relaying some tips to ensure a smooth and happy experience on both the client and designer's side. This presentation goes through how to position yourself as the expert and set the expectations for the entirety of the project so that you can lower the chances of there being any misunderstandings down the line.
BONUS: The unbranded on-boarding/welcome template
MODULE 3: CLIENT QUESTIONNAIRE
The most important part of the design process is to make sure what you’re creating for your clients will truly represent their business and their needs. If you don’t ask the right questions from the get-go, your designs will simply be good looking images that don’t actually work.
This module goes through the exact questions needed to ensure your designs are backed by strategy, and why we ask them.
BONUS: The unbranded client questionnaire template
MODULE 3: CONCEPT DELIVERY
Your client is likely not a designer and has no idea what you’re talking about. Learn how to present your designs and explain them in a way that wows your client. This module goes through the exact fill-in-the-blank sentences you need so that you can more effectively explain each design and minimize the number of revisions requested.
BONUS: The unbranded design concept delivery template
MODULE 5: FEEDBACK FORM
Sometimes your clients won’t be 100% satisfied with your design concepts and this is okay. These questions are created to get to the root of it so that you spend less time starting from scratch and more time moving forward with the project as a whole. I'll show you the exact method I use to avoid revisions (or at least ensure they're absolutely necessary).
BONUS: The unbranded feedback form template
MODULE 6: BRAND GUIDELINES
Set your client up for success by providing them with clear and concise instructions on how and when to use each of the brand elements. After all, your designs are only as successful as how they are implemented.
BONUS: The unbranded brand guidelines template
MODULE 7: OFF-BOARDING
Let's walk through the simplest way to wrap up the project and get that testimonial you worked so hard for!
BONUS: The unbranded off-boarding template
MODULE 8: ADDITIONAL TIPS
The course wouldn't be complete with some additional tips to help you enhance your process and overall experience!
Tina L., Designer
Steph is incredible to work with, she allows you to see the bigger picture and really breaks down the path for success. I love working with her and will continue to do so as my business expands!
Mercedes B., Photographer
Stephanie was so patient, cooperative and understanding. Her responses were always so quick and throughout the entire process, she was always so invested. I felt like she genuinely cared about my brand and business.
Jennifer H., Designer
Steph was a great help! She made me feel supported and inspired. She helped me strategically craft my tagline that I would speak directly to my dream clients right away. They now know what I do, for who and the transformation I provide. She was very approachable and full of great advice!
SAY YES TO GROWING YOUR BUSINESS NOW!
Are you ready to stop trying all the things and follow a process designed to get you the results you are looking for?
Sign up to The Design Experience course and be on your way to take your brand design business to the next level!
YOUR MENTOR + NEW BEST FRIEND
Steph has an immense love for branding, fine-tuning processes, and cutting through the clutter.
Combining her training skills and her love for teaching, she has created an in-depth course to help you position yourself as an expert, increase your sales conversion rates, enhance your overall process and client experience, and scale your brand design business.